Contractor Website: SEO Checklist

seo for contractors

Contractor Websites: SEO Checklist

We build websites for contractors AND all industries but to illustrate our thoroughness with on page SEO we will specifically be looking at the multitude of things we do for a contractor website page.  This is  the exact step-by-step checklist we use for every SEO campaign we work on for a construction  website irrespective of whether it’s a painting website, plumber website, general contracting or roofing website.

checklist for seo

ROBO SPY makes this promise to you. When we complete this list for one of your web pages for your contractor website you will never have to improve that particular page again for on-page SEO as it will be impeccable.  Pretty good deal right?  On this page we will walk you through, step-by-step, ROBO SPY’S entire on- page SEO checklist for every contractor website we do during the contractor web design process for an optimized website. So, to begin with let’s start with the basics, which is:

What is on-page SEO?

On-page SEO is the process of optimizing a single page on your contractor website.  This is not to be confused with on-SITE SEO which is the process of optimizing an entire contractor website.

Sometimes seeing where the “on-page SEO” is (blue circle), in the oftentimes confusing matrix of SEO, can be helpful in pinpointing the relationship to other areas of SEO. 

areas of seo

It’s also important to mention the difference between on-page SEO versus off-page SEO when we’re taking over or making from scratch, a contractors website.

on page seo vs off page seo

Off-page SEO includes activities done off of a general contractors website in an effort to increase the site’s search engine rankings.

THAT’S NOT THE ENTIRE STORY THOUGH!

Link building or “off-page SEO” is the process of acquiring back links to your contractors website. Common off-page SEO actions include building backlinks, encouraging branded searches but also includes increasing engagement and shares on social media.  In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative and having expertise in that particular area, whether you’re a general contractor, doctor, lawyer or writer.

cool website

So, while on-page SEO is the foundation you need to rank you’ll usually need a substantial offsite SEO plan to acquire back links to your pages and contractor website as a whole.

Now, the next question is:

Why is on-page SEO for your contractor website SO important?

Most contractors with a contractor website have what can be described as basic knowledge of SEO and will typically just wrongly assume that on-page SEO involves simply placing a handful of keywords on a page. There’s no denying that keywords are critical for on-page optimization but there are another 80 things that should be done to every single page of your contractor website to stand the best chance at getting listed in the top of the Organic listings.

key words are critical

Keywords are critical for on page optimization but there is much more to the process.  As you’ll soon find out, on-page optimization for your contractor website includes: 

  • Keywords
  • Copy Writing
  • Media
  • Links
  • User Experience
  • Conversions
on page optimization

Understanding and executing all of these on-page SEO factors is important because it will determine how well your pro painter page will rank in Google. What SEO For Painters will be showing you isn’t just about rankings though. This checklist will show you exactly how we optimize your pages on your painting contractor website to the fullest extent and how we also help you increase dwell time to build rapport for your brand and even drive conversions.

drive conversions

This is how we do on-page SEO step-by-step. At Robo Spy we do SEO for painters and follow this checklist to achieve great organic search results which will in turn make the phone calls and emails come in more than ever giving you many more opportunities to bid and therefore land perfectly optimized pages for your painting contractor website. That means you will out rank your competition on Page One of the Organics wore work. All because we were so incredibly thorough with the on-page optimization of your painting contractor website.

Table of Contents

The first part of this process is performance.

1. Do you have google analytics tracking set up?

google analytics set up

We need a way to measure the SEO performance of your page and Google Analytics is the best there is. If you have an existing pro painter site and you don’t have Google Analytics set up we will set it up for you. If we are building a site for you then we will also set it up for you.

robot working on computer programming

2. Are you tracking your primary keyword phrase?

tracking primary keyword phrase
keyword research tool

We track your primary keyword phrase for your pro painter website or roofing website

Crawling and indexing.

3. Is your page crawlable?

is page crawlable

You wont do well if Google’s spiders can’t access your pro painter page.

4. Is your page indexable?

is page indexable

You won’t rank on Google unless you have a crawlable page so that’s the first thing that has to be done. Making sure that your contractor page actually gets indexed is the second step. By simply copying your URL and pasting it into Google we can find out if the page has been indexed by Google.

google serp optimizing

Established pages should show up and if they don’t then we figure out why.  Now it’s time to optimize your page for your primary keyword.  This is where things get exciting 

5. Are you targeting the right keywords?

key word targeting

Some pro painters, who don’t do SEO for a living, overestimate their ability to rank for certain keywords. We need to go through extensive keyword qualification, in competitor analysis, processes to ensure that you’re targeting the right keywords.First, we run your keyword through SpyFu keyword explorer tool. and you can quickly eliminate keywords based on keyword difficulty or KD.

New websites or ones that lack authority shouldn’t target keywords greater than a KD of 50.

link building hand on screen

Total linking group domains, which we export from Spyfu, Search Engine Ranking, SemRush or Ahrefs keyword explorer and word count. So now we have a roadmap of what we need to do to compete for your target keyword phrase.

6. have you already targeted this keyword?

have you targeted this keyword before

Keyword cannibalization occurs when multiple pages target the same primary keyword phrase.

keyword cannibalization

This is something we will determine if you already have a website and it’s something that we won’t be guilty of if we create your pro painter website for you. It will be a priority from the onset of your SEO campaign to not have pages cannabalizing one another.  So heres our strategy. We target one primary keyword per page and then focus on creating and updating that one page. We won’t create or optimize another page for the same primary keyword.

We use the Hub and Spoke Content Strategy.

hub content strategy

 Now our next task is to determine if your page satisfies searcher intent