1. LEARN SEO BASICS

CONTENT OPTIMIZATION

A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your content optimization knowledge, you’ve come to the right place! In this page you’ll find the best free content optimization resources: from guides, to tools and even tips! Take a look below.

Learn How to Optimize your Content

From Frase: https://www.frase.io/blog/content-optimization-guide/

Content optimization is a daunting topic. According to Statista, in 2021 over 70 million blogs are published EACH MONTH on WordPress. With so much content out there, is it still worth taking the time to optimize your content?

Add to that the challenges of keeping your existing content relevant: How do you decide between updating old pages and writing new articles?

And then there’s Google. Keeping the behemoth happy involves knowing which ranking factors and user signals matter. But are content marketers expected to be SEO gurus?

The truth is at the heart of every effective content marketing strategy lies a systematic approach to content optimization. And with 2021 set to be the most competitive year yet for content marketers, it is a must-have for successful content campaigns.  

lady at desk doing content optimization

Free On-Page SEO Tools

RESOURCE NAME
TYPE
AUTHOR
Google Search Console Coverage, URL Inspection & Crawl Stats Reports
Web Based
Google
Bing Webmaster Tools Site Scan and SEO Report
Web Based
Bing
Screaming Frog SEO Spider
Desktop Based
Screaming Frog
Greenflare: The Open Source SEO Crawler
Desktop Based
Greenflare
SEOlyzer: Crawler & log analysis for all SEO
Web Based
SEOlyzer
Ahrefs Webmaster Tools
Web Based
Ahrefs
Siteliner: Explore your website, revealing key issues
Web Based
Siteliner
Checkbot: SEO, Web Speed & Security Tester
Browser Extension
SEO Minion
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more
Browser Extension
SEO Minion
Detailed SEO Extension
Browser Extension
SEO Minion
SEO Pro Extension
Browser Extension
Marketing Syrup
SEOInfo
Browser Extension
Weeblr
Spark Content Optimizer
Browser Extension
SEOClarity
Link Redirect Trace
Browser Extension
LinkResearchTools
Yoast SEO
WordPress Plugin
Yoast
Rank Math SEO
WordPress Plugin
Rank Math

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1. Learn Seo Basics

Introduction to SEO
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Keyword Research
2796389
Competition Analysis
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Content Optimization
lady at desk doing content optimization
Technical Optimization
1690
Link Building
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1. Learn Seo Basics