1. LEARN SEO BASICS

TECHNICAL OPTIMIZATION

A Roadmap with Free Guides & Interactive Tools

If you’re looking to learn or expand your Technical SEO knowledge, you’ve come to the right place! In this page you’ll find the best free technical SEO resources: from guides, to tools and even tips! Take a look below.

Learn Technical SEO

What is technical SEO?

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.

Why should you optimize your site technically?

Google and other search engines want to present their users with the best possible results for their query. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. This is what, amongst others, structured data does. So, by improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher rankings or even rich results.

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Free On-Page SEO Tools

RESOURCE NAME
TYPE
AUTHOR
Google Search Console Coverage, URL Inspection & Crawl Stats Reports
Web Based
Google
Bing Webmaster Tools Site Scan and SEO Report
Web Based
Bing
Screaming Frog SEO Spider
Desktop Based
Screaming Frog
Greenflare: The Open Source SEO Crawler
Desktop Based
Greenflare
SEOlyzer: Crawler & log analysis for all SEO
Web Based
SEOlyzer
Ahrefs Webmaster Tools
Web Based
Ahrefs
Siteliner: Explore your website, revealing key issues
Web Based
Siteliner
Checkbot: SEO, Web Speed & Security Tester
Browser Extension
SEO Minion
SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more
Browser Extension
SEO Minion
Detailed SEO Extension
Browser Extension
SEO Minion
SEO Pro Extension
Browser Extension
Marketing Syrup
SEOInfo
Browser Extension
Weeblr
Spark Content Optimizer
Browser Extension
SEOClarity
Link Redirect Trace
Browser Extension
LinkResearchTools
Yoast SEO
WordPress Plugin
Yoast
Rank Math SEO
WordPress Plugin
Rank Math

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1. Learn Seo Basics

Introduction to SEO
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Keyword Research
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Competition Analysis
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Content Optimization
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Technical Optimization
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Link Building
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1. Learn Seo Basics