9. COMPLIMENT YOUR SEO KNOWLEDGE

START AN SEO BUSINESS

A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your SEO audits and recommendations knowledge, you’ve come to the right place! In this page you’ll find the best free SEO audits and recommendations resources: from guides, to tools and even tips! Take a look below.

START AN SEO BUSINESS

Choose a niche. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. You’ll be far more likely to attract clients and carve a space for yourself if you choose a specific niche.

Decide which services you want to offer. Some SEO agencies specialize in one area, like onsite SEO or offsite SEO. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.
Develop your own online presence. If your website looks shoddy or if you aren’t ranking for any keywords of your own, you’ll have a hard time getting people to take you seriously. Before you find clients, you’ll need to flesh out your online presence.
Perfect your offerings. How are you going to offer an SEO service? Will you use employees and freelancers? Or will you build a relationship with an existing SEO agency so you can scale consistently and provide quality services to your clients?
Start a portfolio. You’ll need some way to prove your capabilities to new clients, which often means gathering evidence of past work, collecting testimonials, and building a portfolio.
Attract prospects. With a combination of inbound and outbound marketing strategies, you’ll start attracting new prospects to your SEO agency.
Close deals. You’ll need to prove your value to new prospects, getting them to sign a contract so you can onboard them as clients.
Retain your clients. Client retention is even more important than acquisition for SEO agencies. It will help you improve your reputation—plus, retention is cheaper than acquisition, so your profitability will soar.

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Free SEO BUSINESS Guides

RESOURCE NAME
TYPE
AUTHOR
How to Start an SEO Company
Guide
seo.co
How to Start an SEO Business in 6 Steps
Guide
Joshua Hardwick / Ahrefs
How to Build a Successful SEO Agency
Guide
Anastasia Sidko / SEMrush
How Can I Set Up an SEO Agency?
Guide
Tony Wright / SEMrush
“4 Pillars” to Starting & Growing an SEO Agency
Guide
Ryan Stewart

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9. Compliment Your SEO Knowledge

1. Learn Seo Basics

2. Learn to execute an seo process