4. Deepen your SEO knowledge

Digital PR & Link Building

A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your SEO audits and recommendations knowledge, you’ve come to the right place! In this page you’ll find the best free SEO audits and recommendations resources: from guides, to tools and even tips! Take a look below.

Digital PR & Link Building

So, what is Digital PR?

Digital PR is a promotional tactic used by marketers to increase a brands online presence. It is a measurable and tangible strategy to driving brand awareness, traffic to a website, links which boost organic rankings, sales, social following and engagement.

Digital PR done right, can land you links. Highly authoritative, highly engaged with, LINKS. Links that actually get clicked on, that drive traffic to a piece of content on a website, drive shares and engagement to a brand and drives higher branded search. Oh and those links can drive direct sales too. Yes, REALLY! Those links, are produced as a result of amazing content, products, a brand, or more. Content that is relevant, engaging, useful, resourceful or different.

Those links and relevant content – can have a huge impact on organic rankings. BONUS! Google see’s links as a signal of trust and authority on a topic. The more of those you get, the more Google trusts you. The more links from authoritative sites talking about that topic, linking to yours – the more Google will trust you. So its about both quality and quantity. Not one or the other, but BOTH.

digital public relations

FREE Digital PR & Link Building GUIDES


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