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Disavowing Backlinks

A Roadmap with Free Guides & Tools

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Disavowing Backlinks

Good backlinks help a site rank higher. Bad backlinks can cause problems. You have only limited control over which links point to your site.
If you’ve spent any time in SEO, these are things you already know.

You also know that Google’s “Disavow Links Tool” can help protect your site from link-related penalties.

Even with that knowledge, most SEOs—even leading experts—answer the question, “Should I disavow?” with an emphatic, “It depends.”

And SEO “best practices” (e.g., “Disavow only bad links that are harming your site”) assume that it’s easy to separate links that boost rankings from those that threaten them.

What is Google’s “Disavow Links Tool” and why did they create it?
Google’s Disavow Links Tool lets you tell Google to ignore specific backlinks for ranking purposes.

Like a rel=”canonical” tag, a disavow file is a “strong suggestion rather than a directive.”

The technical process is simple: You submit a text file containing the linking pages or domains that you want to disavow via Google Search Console (GSC).

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FREE Disavowing Backlinks GUIDES


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