4. Deepen your SEO knowledge

E-A-T

A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your SEO audits and recommendations knowledge, you’ve come to the right place! In this page you’ll find the best free SEO audits and recommendations resources: from guides, to tools and even tips! Take a look below.

E-A-T

E-A-T in SEO stands for:

Expertise

Authoritativeness

Trustworthiness.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines. Demonstrating good E-A-T both on and off your website can potentially help improve Google rankings.

E-A-T is extremely important for Your Money or Your Life (YMYL) sites.

If your site is a medical, legal, or financial site, then having good E-A-T is crucial. Your site may also be considered YMYL if your site gives advice that helps people make an important decision. You are likely also YMYL if you sell products from your website.

expertise authority trustworthiness in vancouver seo

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1. Learn Seo Basics

2. Learn to execute an seo process

3. Learn to implement SEO in your CMS