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What is structured data in SEO?

Structured data are organized pieces of information in the form of code snippet that helps search engines better understand what the website’s content is about. They can also appear as rich results on the search engine result page (SERP).

There are many types of structured data that can be applied to web pages (e.g “HowTo”, “Article”, “Event”, or even “Organization” markup).

Why is structured data important?

Structured data is a critical part of on-page SEO as it can significantly improve the website’s presence in search results.

There are 2 main reasons why you should consider structured data for your pages:

It helps search engines to better understand your content
It can improve the visibility and click-through rate of your pages

1. It improves relevancy
The primary purpose of the structured data is to help search engines like Google better understand the content on the website.

Generally speaking, search engines understand structured data better than normal text – it helps websites to convey the meaning of their content to the search engines more efficiently.

2. It boosts CTR
Structured data can be displayed in the form of rich snippets within the SERP and increase the overall CTR (click-through rate) of the webpage.


structured data versus unstructured data


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