4. Deepen your SEO knowledge


A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your SEO audits and recommendations knowledge, you’ve come to the right place! In this page you’ll find the best free SEO audits and recommendations resources: from guides, to tools and even tips! Take a look below.


The Importance of Measuring SEO ROI
The average business drives 53% of its traffic through organic search.

And for this simple reason, it’s essential that you’re able to truly understand the actual financial value that the channel is driving to your business.

While your standard SEO KPIs (and even sales and conversions) are essential to measure (in fact, they’re essential to allow you to demonstrate progression), the ultimate measure of success is delivering a strong ROI.

If you don’t know exactly how much money is returned for every dollar you invest in your strategy; it’s impossible to decide which channels in your marketing strategy are performing best and which should be scaled up.

return on investment


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1. Learn Seo Basics

2. Learn to execute an seo process