2. Learn to execute an seo process

DEVELOPING AN SEO AUDIT

A Roadmap with Free Guides & Tools

If you’re looking to learn or expand your SEO audits and recommendations knowledge, you’ve come to the right place! In this page you’ll find the best free SEO audits and recommendations resources: from guides, to tools and even tips! Take a look below.

Learn how to do SEO Audits & Recommendations

Here’s a breakdown of the SEO audit process.

Steps 1–4: check for BIG issues (that may be holding your site back)
Steps 5–9: uncover easy-to-fix on-site problems;
Steps 10–12: analyze organic search traffic (and find low-hanging opportunities);
Steps 13–14: backlink analysis (VERY important!);
Steps 15–16: content audit AND “content gap” analysis.

As you can see, the aim here isn’t to show you how to do a “technical” SEO audit (which you can do with almost any SEO site audit tool).

The aim is to provide a comprehensive approach to auditing your website from an SEO perspective. This means auditing your rankings, backlink profile, existing content… anything that could be hindering your search performance.

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Free SEO Audits and Recommendations Guides

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Free SEO Audits Templates

RESOURCE NAME
TYPE
AUTHOR
The 100% Free Tech SEO (+ Beyond) Site Audit Checklist
Google Sheets
Moz
242 Point SEO Audit Checklist (updated for 2021)
Google Sheets
Andrew Drinkwater
Annielytics Site Audit Checklist
Google Sheets
Annie Cushing
The Comprehensive Guide to Technical SEO Audits
Google Sheets
Benjamin Estes / Brainslab
Technical SEO Audit (188+ Steps And Free Audit Template)
Google Sheets
Olga Zarzeczna
SEO Audit Template
Google Docs / Word / PDF
Backlinko
SEO Audit Checklist: Our Ever-Changing List
Google Sheets
Ian Lurie / Portent
How to Run an SEO Focused Content Audit
Google Sheets
Ryan Stewart Webris
How to Do a Content Audit and Boost Your Organic Traffic [Template Included]
Google Sheets
Joshua Hardwick / Ahrefs
The Guide to SEO Content Audits
Google Sheets
Benjamin Estes / Brainslab
The Quick-but-Thorough Local SEO Site Audit
Google Sheets
Whitespark
50+ Point Local SEO Checklist to Supercharge Your Local Marketing
Google Sheets
Adam Steele / Loganix

2. Learn to execute an seo process

1. Learn Seo Basics